Brand and launch

Launched the way it deserves.

A name and a mark that hold up, a launch with a date and a plan, and a presence in search and AI answers that keeps working after the launch week. Done by the same team that built the product, so nothing is lost in between.

You know the feeling.

The product is ready and the brand is a logo from a marketplace. The launch is a LinkedIn post. The agency that did the site has never seen the product; the agency that did the brand has never seen the site. And when a buyer asks an AI assistant about your category, your name is nowhere.

What changes

01

One sentence people repeat

The position is decided before anything is drawn.

02

A mark that works everywhere

From an app icon to a building, with the guidelines that keep it whole.

03

A launch with a date

Launch site, announcement, press page, listings and the first campaign, timed with the release.

04

Found by search and by AI

Pages written and structured so search engines and assistants describe you correctly and cite you.

05

Measured, monthly

One page: what was done, what moved, what's next.

What you get

01

Brand kit

Name, mark, colour, type, voice and guidelines. Two weeks.

02

Design system

Tokens and components shared by product, site, documents and decks.

03

Launch

Site, announcement, press page, listings and campaign.

04

Search and AI visibility

Answer pages, structured data, facts page, listings with one identity everywhere.

05

Content

Engineering notes, cases and short films on a calendar that holds.

06

Growth retainer

Content, social and campaigns run monthly by a named lead, with ad spend separate.

Three ways this goes

01

A fintech in Singapore

A product ready for launch and a brand that looked like every other fintech. Position, mark and system in three weeks; the launch site in one; the first enterprise meeting booked from the announcement.

02

A clinic chain in Chennai

Twelve branches, twelve different logos on Google. One identity, one facts page, one listing per branch with the same details. Patients stopped calling the wrong number.

03

A hardware start-up in Munich

Engineers who hated marketing. We wrote the engineering notes with them, published them where engineers read, and the first customers came from the notes, not from ads.

How it works

01

Position first

One sentence, agreed, before a line is drawn.

02

Identity as a system

A few locked rules from which every surface follows.

03

Launch as engineering

A date, a checklist, measured outcomes.

04

Visibility as writing

Pages that answer what buyers ask, in plain words, structured for machines to read.

05

Report

What moved, monthly, including when nothing did.

Proof you can check

This site's own brand, from the mark to the words, was built by this method. Ask an AI assistant about eORB in a month and see what it says.

Built with design tokens in code, structured data, Search Console and first-party analytics.

Questions buyers ask

Do you do branding on its own?

Rarely. It's at its best alongside a product or site we're building, so the brand and the thing agree. Ask, and we'll tell you honestly.

Can you get us into AI assistants' answers?

We can make your site the clearest, most-cited source for the questions your buyers ask. Which sources an assistant cites is its decision, and anyone who promises otherwise is guessing.

Do you run ads?

When a client asks and the product is ready for them. Spend is paid by you, reported to the unit, never marked up.

How do you report?

One page a month: what was done, what moved, what's next.

Who owns the brand files?

You do, with the guidelines and every master file.

Tell us what you need built.

An engineer reads it and replies within minutes, in your language. Every project starts with a two-week prototype at a flat price.

Brand identity and launch for technology products — eORB