The first customer, named
The group you can reach and win first, described in their own words, with where they already look.
Start-ups · new products · new services
Your first hundred customers, on purpose.
The first customer group to win, the offer they say yes to, and a launch that turns interest into paying customers.
The problem
The product is ready. Friends said nice things. Nobody you don't know has bought yet, and every week of guessing costs money you planned to spend on growth.
What you get
01
02
An offer they say yes to
What's in it, the packs and the price, and the one sentence that makes the choice easy.
03
A launch with a plan
The page, the first posts and the first outreach, timed to one date, with what each should bring in.
04
Follow-up that happens
Every enquiry answered fast and followed up, so interest becomes a conversation, then a customer.
The first two weeks
Two weeks: the customer group to win first, the offer and its story, and the launch page and follow-up plan, written down and agreed.
What comes after
- 01The launch page and follow-up, built
- 02The first outreach, run with you
- 03A weekly look at what's working
- 04The next customer group
Questions buyers ask
Who is this for?
Start-ups and companies launching a new product or service, from a first working version to a product with users but no paying customers yet.
What if we don't know who our customer is?
That's the usual start. We look at who has shown interest, talk to a few of them, and choose with you the group you can win first.
What does it cost?
It depends on how much is already in place: the product, the site, the first users. Tell us where you are and we'll give you a clear idea.
How will we know it works?
We agree the numbers before the launch: conversations started, trials, first paying customers. We look at them every week and change what isn't working.
Start with two weeks you can judge.
Two weeks: the customer group to win first, the offer and its story, and the launch page and follow-up plan, written down and agreed.
Grow beyond referrals.
Find buyers who look like your best clients, give them a reason to talk, and follow up every lead in one pipeline.
When buyers ask, your name comes up.
The questions your buyers ask, and the pages and listings that put your name in the answer on Google and AI assistants.
Every happy client, a reference.
Reviews asked for after every job, every review answered, and profiles kept current where buyers check.
Every customer answered, day and night.
A front desk that greets, answers, books and remembers, on your website, WhatsApp or a screen in your lobby.