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Go-to-market strategy

Sell to the right buyers, with the right offer, at a price you can defend.

Our go-to-market strategy consulting is for owners and sales leaders launching a product, entering a new market or growing past referrals. We agree with you the customer, offer, price, message and channels, in writing, within two weeks.

eORB Solutions Inc provides go-to-market strategy consulting for owners and sales leaders of established and growing companies. Within two weeks, we agree with you in writing who to sell to, what to offer and at what price. We also set the message and the channels. We can then build what the plan needs, or your team can carry it out.

Growth that depends on referrals and guesswork

The product works, and customers who try it stay. But most new business still comes through referrals, and the price was set by instinct. Ask five people on your team why a buyer should choose you, and you get five different answers.

What changes

One named customer

The buyers you win most easily and keep longest, described the way they describe themselves.

An offer buyers can say yes to

What is included, what isn't, and packages that make the right choice clear.

A price you can defend

Set against the value to the customer and the cost of their alternatives, not only your costs.

One message everywhere

The same clear reason to choose you on your website, in sales calls and in proposals.

Fewer channels, chosen on purpose

Two or three channels where your buyers already look, each with a target to judge it by.

What does go-to-market strategy consulting include?

  • The go-to-market plan

    Customer, offer, price, message and channels, in plain language your team will read and use.

  • Pricing and packages

    Your packages and price points with the reasoning, ready for your website and proposals.

  • The message

    A headline, a one-paragraph pitch and answers to the objections your team hears most.

  • The channel plan

    Where to start, what goes into each channel, and the result that tells you to continue or stop.

  • The first 30 days

    Who does what in the first month, from the first website change to the first sales conversations.

  • The build list

    What to build or fix, from website to CRM to reviews, in the order that affects sales first.

How does the engagement run?

1

Understand

A 30-minute first conversation, then we study your website, reviews and competitors before a working session.

2

Talk to buyers

Short interviews with current customers and prospects you lost, because their words outweigh anyone's guess.

3

Decide

Customer, offer, price, message and channels agreed with you in writing, within two weeks.

4

Build

The website, sales system and content the plan calls for, in dated stages with a preview before each sign-off.

5

Grow

A named lead and one page of numbers each month: what was tried, what moved and what changes next.

Built withBuyer interviews, competitor and pricing research, and your own sales and website data.

Built for our clients and running today.

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Insights.

One business question a day from our team, plus longer notes on selling, brand and the systems behind them.

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Questions buyers ask

What is a go-to-market strategy?
A go-to-market strategy decides who you sell to, what you offer and at what price. It also sets your message and your sales channels. It comes before the marketing plan, which decides how to reach those buyers. When the strategy is right, every later choice about the website, sales and campaigns becomes easier to make.
How long does a go-to-market strategy take?
The written plan takes two weeks. In that time we study your market, interview customers and lost prospects, and agree each decision with you. Building and running what the plan calls for follows in dated stages, each with a preview before you sign off. Every date is agreed in writing before work starts.
How much does go-to-market strategy consulting cost?
It depends on scope. Share your website and we'll come back with a clear plan and a written estimate. Scope, dates and the measure of success are agreed in writing before work starts. If a stage isn't delivered by its written date, you don't pay for that stage.
Do you guarantee sales?
No. No one can honestly guarantee sales, because buyers, markets and your own team all affect the result. We guarantee the work and the dates in writing, and we report what moved on one page every month. If a stage isn't delivered by its written date, you don't pay for it.
Can we take the strategy without the build?
Yes. The plan is yours from the first week, and any team can carry it out. It is written in plain language, with the reasoning behind each decision, so your people can act on it without us. Many clients also ask us to build it, because we already know why each piece is there.

Related

Brand and marketingA clear position, an identity that holds everywhere, and marketing reported monthly.Websites and platformsCompany sites, stores, portals and SaaS products, fast on any phone and simple to run.Automation and integrationYour systems connected, so work moves without anyone retyping it.

Decide who you sell to, then build for it